THE GREEN THING
It's not always easy being green. Our integrated initiatives were designed to tell a better, more compelling story so everyone had a brand to believe in. Let's make sure people know these green products actually do work so that all things being equal, why wouldn't they choose Seventh Generation, why wouldn't they choose to be green.
THE APOTHECARY OF BEAUTY & WELL-BEING
Bath & Body Works has always had a loyal following. Although, most become a fan during their early years at the mall. Our challenge was to elevate the brand, alongside its consumers elevating preferences. We developed a fleet of flagship stores which carried a variety of beauty brands. We created the new Apothecary of Beauty & Well-being.
STILL EVERYONE’S FAVORITE
This 75-year old regional ice cream brands goal is to evolve their image to capitalize on the boutique foodie trend while maintaining their rich midwestern heritage. Our initial exploration will feed future campaigns.
BEEN THERE. DONE THIS?
Potatoes are good with steak. Rice is ok with chicken. We know baked beans go well with burgers. But we've all been there, done that. Why settle? It's time to expand flavor expectations. It's time to stage a flavorvention. It's time to ask "Been There. Done THIS?" With the help of celebrity chef Jeffrey Saad, we'll take meals from good to great; from better to best; from best to Bush's BEST!
26 CHARACTERS
Borders had suffered from a lack of differentiation from its big box competitor. Our goal with our re-branding campaigns was to embrace and celebrate our most loyal consumer, the passionate book lover – those who appreciate the smell of a newly pressed edition from their favorite author – those who are inspired by the simple, singular character, which forms sentences and stories which inspire. Our tactile approach to developing assets for this campaign included color dying of actual pages from books versus short cutting with digital tricks.
WALK SOFTLY
This was a campaign created to showcase Terrasoles Spring Collection. With an eco-friendly footprint, our goal was to create a creatively compelling, memorable campaign, which included print advertising, trade support, and on-pack graphics.
A VERY MERRY METROPOLIS
Each year, Downtown Cincinnati and Macy's kick off the holiday season with a rappelling Santa, Rudolph, and their trusty elf. Our goal was to create a unique campaign that inspired a crowd to gather and gaze towards the rooftops during three chilly, holiday shopping weekends. We created award-winning original illustration, animation, a custom score and a voice recording leveraging Disney's Frozen's Anna. Super Santa, Red Rudolph and Gift Grl delivered record crowds and the buzz-worthy attention it deserved.
I STILL LIKE TO DRAW
I enjoy what I do for my clients. I also love what I can do for my community. Whenever possible, I contribute my time towards creating memorable designs for my community—images that strive to make people smile.
BEING NAUGHTY HAS NEVER FELT SO NICE
A product that’s oh so nice – Unique bold flavors with great taste and fewer calories
A brand that’s oh so naughty – Little Black Dress is inspired by the iconic and transformative dress – a legendary, timeless piece that suspends the routine of everyday, is a catalyst for uninhibited fun, and transforms its wearer into the epitome of sexy, bold, and provocative confidence.
MAKE IT MATTER
I'm a "maker" at heart. I create custom awards for my team members. The "Warrior Award" is given quarterly to the individual who consistently exceeds expectation, doesn't wait to take action, makes it work, makes it matter.
REAL WORLD WONDER
Real awe. Real terror. Real love. Real joy. Real bizarre. Real wet. Real connections. Real magic. Real moments.
Real world wonder.
A campaign pitched to SeaWorld was aimed directly at "Disney fatigue" and the opportunity they have to surprise and delight – to discover your real world wonder.
DREAMERS, DO-ERS, EXPERTS, CREATORS
We began this engagement with a tonality exploration for an experienced production organization, transplanting their operation from L.A. to Central Ohio. The goal of this exercise was to narrow in on a direction for their branding campaign.
WHEREVER YOU’RE HEADED
Ask us what beauty is. We’re more than the eye that beholds it. We’re the hand that shapes it. We’re cool-headed technicians and passion-headed artists. We’re level-headed entrepreneurs with a rebel-headed independence. We’re much more than stylists. We’re owners of our own vision and success. Together, we’re a community of smart and resourceful-headed peers helping you follow your passion, wherever you’re headed.
GOOD PURE FUN
A rapid fire assignment to rebrand a global toy distributor. The approach was to create a mark that encapsulated good clean hands on fun.